Coaching
AI Direct
Hourly 1:1 sessions to apply AI to your daily job. Bring real work, build what you need, and leave each hour with something working.
Format
Online · 1:1
Duration
Hourly sessions
Price
$200 / hour · Teams custom
Sign up open
The premise
The workshop is an intensive group pass. Coaching is the ongoing, hourly path: we sit with your actual job and apply AI to the work already on your plate.
Each session is practical. You bring a workflow, a stuck process, or a tool you want to put to use. We map it, build together, and leave you with a next step you can run without a coach in the room.
The methods travel across ChatGPT, Claude, Copilot, and Gemini. The focus stays on your role, your systems, and the judgment of what AI should own next.
What you leave with
- Working AI setups shaped around your real workflows, not generic demos.
- Clearer judgment about where automation helps and where you should stay in the loop.
- A reusable way to spot the next high leverage place to apply AI in your job.
- Momentum between sessions: small systems you can keep improving on your own.
How a session runs
Start with the work, not the tools
Name the job to be done: the recurring tasks, handoffs, and systems that already shape your week. Pick one slice worth improving first.
Map where AI can carry weight
Sort what is ripe for automation from what still needs your taste, context, or accountability. Leave with a short target list, not a vague aspiration.
Build in the session
Use the hour to set up prompts, agents, or lightweight workflows against your real material: docs, inboxes, calendars, and the external systems you already live in.
Leave with a next move
End every session with something you can run alone, plus a clear idea of what to bring to the next hour if you want to continue.
Why coaching
Built around your job
No generic curriculum. Sessions follow the work you bring: your role, tools, and constraints.
Hourly and flexible
Book what you need. One focused hour, or a short series as your workflows mature.
The practical sibling of the workshop
Same foundations as AI for Real Work, delivered 1:1 and paced to your schedule instead of a single live cohort.
Who it's for
Book coaching if
- You want personalized help applying AI to the work you already do.
- A full workshop is more structure than you need right now, or you want support after one.
- You learn best by building on your own workflows with someone in the room.
Probably not for you if
- You want a fixed group curriculum in a single intensive session. Take the workshop instead.
- You already run production agent systems and mostly need engineering pairing.
- You are looking for a sit back webinar. Coaching is working sessions.
FAQ
How is this different from the workshop?
The workshop is a live group intensive: one three hour session with a shared arc. Coaching is hourly and 1:1, shaped around your job and the workflows you bring each time.
Do I need to know how to code?
No. We build with everyday AI tools. No engineering background required.
What do I bring to a session?
A real piece of work: a messy process, a document set, a recurring task, or a tool you want to put to better use. The more concrete, the better.
Can I book just one hour?
Yes. Many people start with a single session. If it is useful, we can schedule a short series.
Can my team use coaching?
Yes. Team coaching can be 1:1 for leads, small group working sessions, or a custom package. Pricing depends on format and volume.
What does it cost?
Individual coaching is $200 per hour. Team packages are custom. You will not be charged until we confirm session details.
Prefer the live workshop?
AI for Real Work is the group intensive: one three hour session to build an agent and a map in a single pass. Coaching is the hourly, 1:1 path when you want help applied directly to your job.
Explore the workshop →Taught by
Ross Campbell
Founder
Ross helps individuals and teams apply AI to the work they already do, building judgment, agents, and workflows that hold up when the tools change.
Book a session
Individual coaching is $200 / hour. Team packages are custom. Reserve interest on the sign up page. You will not be charged until we confirm details.
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